Meet Alfie & Gem

Hey there!

I'm Gem and I first fell in love with minimalistic,Ā timeless home decor pieces when I purchased my first home.

However, like many of you who are eager to add their own touch to their home, I struggled to find quality decor pieces that weren't either overpriced or cheaply made.Ā  I began to feel like I had been given empty promises, overpriced goods, and disappointing quality.

I had recently spent 5 years travelling the world and was amazed at how many talented artisansĀ IĀ crossed paths with and how unique their craft was.Ā 

After settling back home I decided to startĀ Alfie & Gem and brought on my first business partner - Alfie. It's not much of 50/50 relationship as he is often found snoozing under my desk or chasing bees outside, but he's pretty cute!

My intention for Alfie & Gem is to widen your choice and expand your options for quality home decor products.

Many times I've been told that a piece from our shop has become a talking point in someones home and this means everything to me! I genuinely care about how our products make you feel and I seek to exceed your expectations when delivering them.Ā 


Our home is our space of comfort. Every nook, corners, cranny, surface should be designed to bring us joy and comfort. Every piece speaks who we are and tells us our story.

We believe in simple and timeless designs.

  • Quality craftsmanship

    We work alongside trusted artisans who can bring our visions to life using premium and natural-based materials.

  • Designed with integrity

    Minimalistic pieces that are durably crafted with timeless design to fit your everyday lifestyle.

  • Made with YOU in mind

    Our products go through a rigorous and constant community feedback to ensure they're exactly what you need.

  • Fair prices for your budget

    Superior pieces without the mark-up. We do this by partnering directly with our crafters and selling directly to you.

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I hope our collections inspire you to create a home or office space that brings you joy and meaning. ā™”

Every product that is added to my store is something I already have and use in my own home and I would only add products that I truly believe in.