Alfie & Gem | About Us – alfie & gem


 Alfie & Gem

Created by a home-enthusiast like you, for you.


I'm Gem and I first fell in love with minimalistic, timeless home decor pieces when I purchased my first home.

However, like many of you who are eager to add their own touch to their home, I struggled to find quality decor pieces that weren't either overpriced or cheaply made.  I began to feel like I had been given empty promises, overpriced goods, and disappointing quality.

I had recently spent 5 years travelling the world and was amazed at how many talented artisans I crossed paths with and how unique their craft was. 
After settling back home I decided to start Alfie & Gem and brought on my first business partner - Alfie. It's not much of 50/50 relationship as he is often found snoozing under my desk or chasing bees outside, but he's pretty cute! You can check out more about us as well as home decor and plant tips on our Instagram page @alfie_n_gem

My intention for Alfie & Gem is to widen your choice and expand your options for quality home decor products. Many times I've been told that a piece from our shop has become a talking point in someones home and this means everything to me! I genuinely care about how our products make you feel and I seek to exceed your expectations when delivering them. 

I hope our collections inspire you to create a home or office space that brings you joy and meaning. 

-Gem, founder