Created by a home-enthusiast like you, for you.
I'm Gem and I first fell in love with minimalistic, mid century home decor pieces when I purchased my first home.
However, like many of you who are eager to add their own touch to their home, I struggled to find quality decor pieces that weren't either overpriced or cheaply made. I began to feel like I had been given empty promises, overpriced goods, and disappointing quality.
After spending 5 years traveling overseas I knew there was much more out there. I met many talented artisans from all over the world and I was eager to work with them and bring both my own designs and theirs to more people around the world.
After settling back home I started Alfie & Gem and brought on my first business partner - Alfie. It's not much of 50/50 relationship as he is often found shnoozing under my desk or chasing bees outside but he's pretty cute! You can check out more about us as well as home decor and plant tips on our Instagram page @alfie_n_gem
My intention for Alfie & Gem is to widen your choice and expand your options for quality home decor products. Many times I've been told that a piece from our shop has become a talking point in someones home and this means everything to me! I genuinely care about how our products make you feel and I seek to exceed your expectations when delivering them.